CONCEPT
GRAPHIC DESIGN
ADV
PHOTO SHOOTING
CONTENT E IMPAGINAZIONE
From the initial concept to the communication campaign, we oversaw every aspect of this project. We defined the scope of the work, drawing on leading figures from all disciplines and eras. Writers retraced the history, recounting it in a tone and with details suitable for children. Illustrations were specially drawn by expert artists, depicting the key scenes from each biography and the iconic moments, symbolic actions and expressions that stick in a child’s mind. For the communication campaign, we animated the illustrations and created a fairy-tale effect so that Maradona, Sinner and Zanardi – to name but a few – came to life, just as they do on every page.
