This complex and exciting project allowed us to follow a new-born reality which is capable of transforming the way to do advocacy, advisoring and activation. Be Your Essence is an innovative start-up with a social purpose: it wants to reawaken the sense of the world starting from private and public organizations, whose role is to rouse and manage the change and to guide people. Founded by Oscar di Montigny, BYE is a network of professionals active in all social and economic fields, from consulting to education, from art to culture. We handled the logo, the brand image and the website design. We also designed the websites joint to BYE.