A constantly growing event in the panorama of national book fairs. A culture fair for the city of Florence and for whole Tuscany. The festival curated by Gabriele Ametrano and Wimbledon Association offers to the readers’ audience a rich series of meetings at a high level. Studio Dispari handled the 2020 launch campaign together with the restyling and development of the new website. The visual, centred on Florence’s symbolic values and reading power, is accompanied by the neologism Librellione, the act of rebelling to the world’s ugly things thanks to reading.