Red Bull Cliff Diving is the most famous international diving event in the world. It combines extreme and spectacular sporting practice with the party that involves the countries that host it. Since 2016 we have been dealing with the graphic concept of the event and the creation of all related materials. We have always been inspired by the local traditions of Polignano a Mare and Puglia to open up to modernity. The graphics, conceived and developed by Paolo Contenti, are considered by Red Bull Best Practice at an international level.